The last decade saw a resurgence of healthy living choices with renewed interest in Yoga and Meditation. The client was an authentic Yoga destination, with a majority of students coming from the US and the EU. They were ranking well for brand keywords but not for the high-volume search queries.
We divided this SEO project into three objectives. First, to redo the entire On-page SEO for the website (with a focus on currently trending keywords). Second, to strengthen the positions for brand keywords (as there was a good volume for these searches). And finally, to create a targeted link-outreach strategy for a limited set of 50 keywords that were creating the most significant intent.