A new drink for every moment
Raft beer was built on the vision of retaining the classic tones of beer, while incorporating the new age design trends (less colors, minimal iconography).



Raft Beer

What is Raft Beer? A new age brand that is meant to promote friendship & camaraderie. We are not selling beer, this is an ambiance of fun & laughter. As a brand, we want to retain the classic tones attached to beer brands but we also want to carve out a niche that makes our brand recognizable.

White will remain a big part of the brand. But Raft will also be going heavy on ‘limited edition’ flavors. These will be colorful and sync with occasions. The marketing campaigns will see a spike whenever a new bottle is released with concurrent hashtag campaigns.