What is Raft Beer? A new age brand that is meant to promote friendship & camaraderie. We are not selling beer, this is an ambiance of fun & laughter. As a brand, we want to retain the classic tones attached to beer brands but we also want to carve out a niche that makes our brand recognizable.
White will remain a big part of the brand. But Raft will also be going heavy on ‘limited edition’ flavors. These will be colorful and sync with occasions. The marketing campaigns will see a spike whenever a new bottle is released with concurrent hashtag campaigns.