Gadgets for the brand conscious
The client needed a name that would be easy to remember (two-syllable) and applicable to a range of electronic gadgets.
Services

BRANDING

Client

Lepton

Lepton is a sub-atomic particle that, when charged, is known as the electron. The concept for this name comes from the industry’s underlying base – electricity. A scientific name is often long-lasting as well as suitable for coffee table talk. Further, it is expandable to other accessories and electronic equipment.

As a product, Lepton represents a truly engineered product. Not the tacky add-ons, not the cheap replicas – Lepton’s genuine innovation is similar to the truth observed in elementary particles. The connotations we are aiming at are elegant and robust. These are the stepping stones to an aspirational premium brand, that would also need a to come into daily use.

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