Customer Journey Advertising: Organic Beauty Brand
Organic beauty brand wants to increase its conversions and create a loyal community that engages with their content.
Date

~ 2019

Services

Facebook Instagram Advertising

Client

Vedic

A young cosmetic brand that builds on the values of natural, organic, and handmade seeks to go global with targeted Facebook & Instagram Advertising. Our strategy was to create custom ads for each step in the customer journey – starting from Awareness and ending in Conversion.

The awareness stage was all about educating the consumers about the quality & benefits of the products. Consumers who engaged with these ads were targeted for website clicks leading to product category landing pages. Finally, the “last-mile” buyers saw conversion-focused advertisements that incentivize immediate buy. At each stage, testing was done for graphics, copywriting, and target audience leading to 3x ROAS.

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