Online Fashion Store
When it comes to Facebook Advertising, even big businesses are stuck with merely boosting their posts and hoping for results. As the first task, we worked with the company to determine their current Cost Per Click, Cost Per Acquisition and the Return on Advertising Spend.
A new customer funnel was designed with targeted ads for each stage of the journey (Awareness, Consideration, Conversion). The majority of our Ads were conversion focused so that we could verify the performance directly with the revenue generated. For new ads, there was daily monitoring while for evergreen campaigns, we had a weekly tweaking process to ensure optimum efficiency.