“A bad day with coffee is better than a good day without it.” Coffee is so ingrained into our lifestyle that our favorite coffee brand needs to feel our own. It cannot be mere corporate imagery – it should reflect love, warmth & nostalgia.
We wanted to keep the branding simple and memorable. The elements were derived from the name to retain consistency. The colors and the warm steam, the nostalgic house, and the beans – all merged to give you the happy (nostalgic) feelings of a freshly brewed cup of coffee.