You want to build a brand for yourself or your agency, but are getting stuck in the competition? Instead of brute-forcing your way out of this jam, perhaps it makes sense to go back to the basics and reevaluate what you stand for.

The consumers are overloaded by information – they are in a daze and will only take notice if they can understand what makes you different. Why should they listen to you instead of the countless other experts proclaiming to be the expert?